"The Chilean cosmetic industry focuses on its innovative and unique qualities, especially considering the ever-changing international consumption tendencies and the increased conciousness of personal appearance, which is more prevalent among younger generations. These younger generations are also the drivers of messaging that favor the consumption of natural, bio and eco friendly, and organic products; which are in many ways are associated with the environment, clean, and sustainable practices. Conventional cosmetic laboratories are developing new product lines that incorporate natural products with the goal of slowly increasing the presence of these products into the market. The Chilean cosmetic industry is based on principles and ingredients that come from Chile (native plants and fruits), from our extensive coastline (algaes), and from Chilean copper (nanoparticles)--all of which are provide health benefits such as to circulation, detoxication and cleansing.